Picked up O'Reilly's Corned Beef at Shop Rite and very happy to see those magic words, "Gluten Free," on the label. Ten years ago those words were rarely seen, especially on seasonal food. I almost danced in the meat aisle.
Up early this morning, that slab of deliciousness is now submerged in the crock pot. The potatoes and cabbage will go in as soon as I get home from work. Dinner should be ready at seven. All that's missing is the green, gluten free, beer.
Bahahahaha! Just kidding. They do it because they see a market. More and more Celiacs are being diagnosed. That 1 in 100 number is growing and I'm sure this old estimate will soon be updated. Add in the dieters. Those who are going gluten free because they think it will help them lose weight (Ha!) or who are just hoping to calm the chaos in their gut.
I only hope this isn't a flash in the pan and that labeling gluten will become the norm and not a passing fad. When I see the magic words, "Gluten Free," on a label I go to the company's website and thank them. A short note to let them know how that thoughtful gesture impacted my day and my life. Did they do it for marketing? Who cares! They made my life easier and probably healthier.
Happy St. Paddy's Day! May the Corned Beef be gluten free and the meal make you smile. Just make sure the green beer is gluten free, too!
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